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Article
Affiliation(s)

Vasiliki Delitheou, Ph.D., assistant professor, Economic and Regional Development, Panteion University of Social and Political Sciences, Athens, Greece.
Antigoni Paouni, M.Sc., postdraduate researcher, Harokopio University, Athens, Greece.

ABSTRACT

The science of technology keeps growing and evolving, through which people try to used both their lifestyle relative services and products to facilitate the fulfillment of needs and desires of consumers. For this reason, the following research has been written, which studies the electronic business’s advantages and position on the precise definition in the Greek industry. Finally, econometric regression models are analyzed; those are specific to the field of e-banking in Greece. People in this country are frustrated due to the criminal cases, especially elder. That can be the reason they have to use internet. How do they feel of being part of this new model, do they have to be afraid of being robbed? This paper presents a new way to do business such as start-ups and spins-offs, moreover introduces some of them, most recognized, that take place in Greece. It explains the necessary process in order to use those programs. The opportunities for innovative applications from young people will be held and conclusions are regarding to consumer behavior towards these services. Everything has to be measured—age, income, sex, even, and the occupation. Demographic variables are those which define the most decisive results that identify the consumer behavior. 

KEYWORDS

internet banking, consumer behavior, e-business, start-up

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