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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
ZHOU Qianyan
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DOI:10.17265/1539-8080/2026.10.005
University of Shanghai for Science and Technology, Shanghai, China
Catford’s Translation Shifts Theory provides a practical analytical framework for political international communication translation. The theory classifies shifts into two broad categories: level shifts and category shifts. Level shifts are mainly manifested at the lexical and grammatical levels, while category shifts are further divided into four types: structure shifts, class shifts, unit shifts, and intra-system shifts. Within the theoretical framework of Catford’s Translation Shifts Theory, this paper adopts the Chinese-German parallel texts of President Xi Jinping’s 2026 New Year Address to analyze the shift mechanisms in the translation of current-affair international communication texts. It aims to offer references for subsequent political international communication translation practice.
Catford, translation shifts, international publicity translation, New Year Address
ZHOU Qianyan. Catford’s Translation Shifts in International Publicity: The German Translation of the 2026 New Year Address. US-China Foreign Language, October 2026, Vol. 24,
No. 10, 379-385 doi:10.17265/1539-8080/2026.10.005
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