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A Study on the Characteristics and Japanese Translation Strategies of University Mottos in Shanghai
YANG Jing, SHEN Zhuojun, YANG Benming
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DOI:10.17265/1539-8080/2026.10.004
University of Shanghai for Science and Technology, Shanghai, China
A university motto is a highly condensed expression of its cultural spirit and an important cultural name card for its international communication. Taking the mottos of six universities in Shanghai (Fudan University, Shanghai Jiao Tong University, Tongji University, East China Normal University, Shanghai International Studies University, and University of Shanghai for Science and Technology) as research objects, this paper explores the challenges in their Japanese translation. Based on the “Three-Dimensional Transformations” theory of Eco-translatology, this paper categorizes the Japanese translation strategies of these six mottos into three types: “formal equivalence,” “Kanbun Kundoku” (the traditional Japanese method of reading classical Chinese), and “semantic equivalence,” followed by a detailed analysis of specific cases.
Shanghai, university motto, Japanese translation strategy, eco-translatology, Sino-Japanese homographs
YANG Jing, SHEN Zhuojun, & YANG Benming. A Study on the Characteristics and Japanese Translation Strategies of University Mottos in Shanghai. US-China Foreign Language, October 2026, Vol. 24, No. 10, 372-378 doi:10.17265/1539-8080/2026.10.004
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