From Resource Display to Travel Decision: A Micro-scenario Itinerary Design Framework for Tourism Resources in Qingyuan, China

Qingyuan, a prefecture-level city in Guangdong Province, China, has abundant ecological, cultural, rural, rafting, food, and family-oriented tourism resources. However, many resources remain at the level of scattered display rather than actionable travel products, which increases tourists’ decision-making costs and weakens consumption conversion. Taking Qingyuan as the research object, this paper proposes a micro-scenario itinerary design framework based on resource integration, tourist demand scenarios, and travel decision support. As a conceptual framework study, it integrates tourism resource classification, tourist decision-making theory, scenario-based service design, and smart tourism theory. The framework includes scenario identification, resource combination, itinerary organization, platform communication, decision support, and feedback optimization. This study provides a practical reference for improving tourism resource integration, itinerary service design, and destination consumption conversion.