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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
TANG Jiazhi, PENG Zihao, HUANG Yun
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DOI:10.17265/2159-5836/2026.06.012
Zhaotong Qihuang Traditional Chinese Medicine Technology Co., Ltd., Zhaotong, China; Yunnan Museum of Aromatics & Incense Culture, Kunming, China; Senior Engineer, China
This study adopts an interdisciplinary perspective integrating industrial economics, regional economics, and cultural geography to systematically explore the upgrading pathway for Kunming’s fragrance industry, aiming to benchmark against Grasse, France, and achieve the strategic goal of becoming the “Oriental Grasse”. The research follows a logical framework of “resource endowment analysis—pain point diagnosis—paradigm benchmarking—pathway construction”, employing a comprehensive methodology of literature review, field research, and case analysis. The findings reveal that despite possessing significant biological resource endowments and an industrial foundation, Kunming’s fragrance industry faces core constraints including a low-end industrial chain structure, weak brand influence, insufficient technological support, a shortage of professional talent, and low industrial integration. Through an in-depth analysis of the successful paradigm of the Grasse fragrance industry cluster, the study distills its core experiences: synergistic development of the entire industrial chain, deep integration of technology and culture, tight coupling of cultural tourism with the industry, and international brand operation. Based on this analysis, the study proposes a systematic set of industrial upgrading strategies from five dimensions: constructing a comprehensive industrial chain system, deepening the integration of cultural tourism and wellness, strengthening technological support and innovation, innovating talent cultivation mechanisms, and building a regional public brand. This research aims to provide theoretical reference and practical solutions for Kunming to transition from resource export to brand creation, and from industrial agglomeration to a high-value industrial highland.
Oriental Grasse, fragrance industry, entire industrial chain, cultural and tourism integration, technology empowerment, brand internationalization, Kunming
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