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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
QIN Yaying, JIANG Minglin, XIA Mingyou
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DOI:10.17265/2159-5836/2026.06.011
Wuhan University of Technology, Wuhan, China
Promoting the creative transformation and innovative development of excellent traditional Chinese culture is essential for enhancing China’s cultural soft power. Taking Ne Zha 2 as a case study, this paper employs case analysis, literature review, and questionnaire surveys to explore its contemporary expression and narrative strategies. The film integrates traditional cultural elements with digital technology, innovates audiovisual language, and presents a modern interpretation of Oriental aesthetics. Meanwhile, it reshapes mythological characters, adopts multi-threaded narrative structures, and incorporates contemporary values to strengthen emotional resonance among audiences. Through commercial intellectual property (IP) operation, the film also realizes transmedia storytelling and the widespread dissemination of traditional Chinese culture. This study summarizes the major approaches to the inheritance and development of excellent traditional Chinese culture and provides practical references for the future development of Chinese animated films in terms of cultural expression, narrative innovation, and IP operation.
excellent traditional Chinese culture, contemporary expression, narrative strategies, Ne Zha 2
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