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Social Value and Cultural Construction of Reception Aesthetics in Publishing
ZHANG Yutong, ZHANG Pei
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DOI:10.17265/2159-5836/2026.06.010
Beijing Institute of Graphic Communication, Beijing, China
Publishing Reception Aesthetics, an extension of Reception Aesthetics in publishing, centers on readers’ core role in publishing activities, exploring aesthetic communication of works, readers’ aesthetic reception, and their social-cultural implications. In the new-era cultural construction context, it has values like promoting cultural diversity communication, building social cultural consensus, and enhancing public aesthetic literacy, and integrates with mainstream cultural communication, rural and ethnic cultural development as well as cultural confidence cultivation, providing theoretical guidance for the publishing industry to clarify its cultural responsibilities and aesthetic pursuits. This paper explores its significance in social-cultural construction from three dimensions, offering references for the publishing industry’s high-quality development and culturally strong country construction.
Publishing Reception Aesthetics, social value, cultural construction, publishing industry, cultural construction
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