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Affiliation(s)

College of Business and Social Sciences, Asmara, Eritrea

ABSTRACT

In any country, every company is part of the society in which it operates primarily for achieving economic goals and to take into account in its actions and decisions both society and environment. The main reason behind the success of large companies is, their commitment to the implementation of corporate social responsibility (CSR), corporate social responsiveness, and corporate social rectitude. In light of this, this study aims to assess the application of CSR in state owned enterprises (SOEs) in Eritrea at Asmara Brewery Company. The study analyzed the application and impact of CSR practices on the profitability and productivity of the company. This research adopted explanatory approach and intended to achieve four objectives. Data were collected through unstructured interview with the top management of the company. Our study found that, the company is committed to CSR application and it has initiated many schemes to institutionalize it. The findings also revealed that, CSR significantly affects the company financial performance and productivity. The study recommended top executives of Asmara Brewery Share Company (ABSC) to push further in the application of all CSR components so as to attract more customers, talented employees, and investors.

KEYWORDS

assessment, corporate social responsibility, state owned enterprises, Asmara brewery company, Eritrea

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