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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
YANG Wen-bo, ZHANG Hui
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DOI:10.17265/2159-5836/2026.04.014
De La Salle University-Dasmarinas, Dasmarinas City, Philippines； Guangdong Viiyong Electronic Technology Co., Ltd., Luoding, China
With the intensification of global economic competition and the frequent changes in international trade policies, small and medium-sized foreign trade enterprises (SMEs) in China are facing unprecedented pressure on transformation and upgrading. The traditional operation and management models characterized by extensive management and single profit channels can no longer adapt to the new market environment. Taking Hangzhou Hexun Industrial Co., Ltd. as a typical case, this study adopts literature research, SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, and case study methods to systematically explore the inherent defects of traditional operation and management models, including disconnection from market demand, unreasonable resource allocation, and lack of strategic foresight. Based on the WO (Weakness-Opportunity) strategy, a six-dimensional innovative operation and management model is constructed, covering customer demand orientation, management system optimization, high-quality human resource support, corporate culture shaping, total quality management, and technology-driven innovation. The study further verifies the feasibility and effectiveness of the model through the design of implementation paths and phased goals. The research results enrich the theoretical system of operation management for SMEs in emerging economies and provide practical strategic references for similar enterprises to break through development bottlenecks and enhance core competitiveness.
small and medium-sized foreign trade enterprises, operation and management model, strategic innovation, SWOT analysis, core competitiveness
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