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Research on the Teaching Model Reform of “Competition-Education Integration” in the Course on Artificial Intelligence-Empowered Financial Management for Tourism Enterprises







Author(s)

LUO Huijun

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DOI:10.17265/2159-5836/2026.04.010

Guilin Tourism University, Guilin, China

The “Outline of the National Education Development Plan (2024-2035)” proposes leveraging educational digitization to pioneer new avenues and harness artificial intelligence (AI) to drive educational transformation. Addressing challenges in tourism enterprise financial management curricula—such as outdated knowledge, insufficient practical scenarios, weak innovation capabilities, and lack of career awareness—an AI-empowered “competition-education integration” teaching model has been introduced into curriculum reform. This reform integrates subject competition resources, reconstructs knowledge frameworks, designs comprehensive training tasks covering the entire tourism project lifecycle, expands practical training through virtual simulation platforms, and embeds career awareness experiences. It establishes an integrated pathway for knowledge acquisition and competency development. This approach deepens students’ knowledge mastery and practical skills while enhancing their industry adaptability, digital literacy, and innovation capabilities, thereby elevating both teaching quality and talent development outcomes. Concurrently, participation scale and award counts in national competitions have significantly increased, reflecting the overall improvement in students’ practical abilities, innovative potential, and industry readiness.

artificial intelligence, financial management in tourism enterprises, “Competition-Education Integration”