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Translation Strategies of Internet Buzzword in Film and Television Subtitles in English-Chinese
ZHANG Wendi
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DOI:10.17265/1539-8080/2025.12.008
University of Shanghai for Science and Technology, Shanghai, China
With the rapid development of the Internet, Internet buzzwords, with their unique forms of expression and wide audience base, have occupied an increasingly important place in film and television works. These buzzwords not only enrich the dialogue content of film and television works, but also enhance the audience’s empathy and viewing experience. However, in the process of English-Chinese translation, how to accurately and appropriately translate these network buzzwords has become an urgent problem to be solved. The purpose of this paper is to discuss the English-Chinese translation strategies of Internet buzzwords in film and TV subtitles, including the translation techniques in order to provide useful references for film and TV subtitle translation.
film and television subtitles, network buzzwords, terminology translation, translation strategies
ZHANG Wendi, Translation Strategies of Internet Buzzword in Film and Television Subtitles in English-Chinese. US-China Foreign Language, December 2025, Vol. 23, No. 12, 500-505 doi:10.17265/1539-8080/2025.12.008
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