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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
XU Siqi
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DOI:10.17265/1539-8080/2025.10.002
Guangdong University of Finance, Guangzhou, China
This article employs the Attitude System of Appraisal Theory and the framework of impression management to conduct a comparative analysis of the corporate social responsibility (CSR) reports from Lenovo and Intel (2024). The objective is to examine how each company strategically manages its corporate impression using evaluative language. The study finds that Lenovo primarily uses satisfaction, normality, and valuation resources to project an impression of being a confident, socially responsible organization. In contrast, Intel uses security, capacity, and composition resources to build an impression of being a professional, authoritative entity. The findings demonstrate how different attitudinal resources can be strategically employed in impression management within public reports, offering valuable insights into the role of language in shaping corporate identities.
impression management, attitude of appraisal, corporate social report, comparative study
XU Siqi, Managing Impression: A Comparative Appraisal Study of Attitude in CSR Reports of Lenovo and Intel (2024). US-China Foreign Language, October 2025, Vol. 23, No. 10, 365-375 doi:10.17265/1539-8080/2025.10.002
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