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Article

Open Access

Lexico-Semantic Fields in Advertising Slogans of Coca-Cola and Pepsi

Author(s)

Darina V. Grigoreva, L. V. Molchkova

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DOI:10.17265/1539-8080/2025.04.002

Affiliation(s)

ANO HE “IMI” International Market University, Samara, Russia

ABSTRACT

The article examines advertising slogans as a type of small-format text and conducts a lexico-semantic analysis of the slogans used by Coca-Cola and Pepsi. The analysis highlights both similarities and differences in the lexico-semantic fields (LSFs) used in the slogans. Both companies employ fields, such as “thirst” and “pleasure,” but Coca-Cola’s LSFs reflect an orientation toward quality and tradition, whereas Pepsi emphasizes novelty and appeals to the younger generation.

KEYWORDS

small-format text, advertising discourse, advertising slogan, lexico-semantic field, semantic analysis

Cite this paper

Darina V. Grigoreva, & L. V. Molchkova, Lexico-Semantic Fields in Advertising Slogans of Coca-Cola and Pepsi. US-China Foreign Language, April 2025, Vol. 23, No. 4, 127-132 doi:10.17265/1539-8080/2025.04.002

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