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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Yuyan Wang, Yuran Yang
Euitay Jung
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DOI:10.17265/2159-5542/2025.04.002
Hanyang University, Seoul, South Korea
Hanyang University ERICA, Ansan, South Korea
With the rapid development of tourism across various regions in China, the country’s cultural and creative industries have experienced significant growth. Regional cultural and creative products have emerged as a necessary outcome in response to shifting consumer trends. As living standards continue to improve, consumers’ demand for tourism souvenirs has increased, along with a growing preference for personalized products and enhanced spiritual and emotional fulfillment. In recent years, a wide variety of innovative and regionally representative cultural products have appeared on the market. These products exhibit both creativity and cultural symbolism, effectively stimulating consumer desire and promoting regional cultural development. At the same time, they meet the needs of modern consumers and enhance public awareness from an aesthetic perspective. This paper explores how the framework of emotional design can be integrated into the development of regional cultural and creative products. It investigates how successful regional cultural products can stimulate consumer purchasing intent and whether they enhance consumer engagement and experiential satisfaction. Taking museums in Henan Province as a case study, the research examines regional identity, the forms of cultural products, and regional color schemes. This study aims to promote the development of regional cultural products through emotional design, offering valuable insights for enhancing the diversity and richness of regional cultures.
emotional design, regional cultural and creative products, museums, local culture
Psychology Research, April 2025, Vol. 15, No. 4
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