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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Wenbo Wei, Hongning Ma
Euitay Jung
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DOI:10.17265/2159-5542/2024.11.001
Hanyang University, Seoul, South Korea
Hanyang University ERICA, Ansan, South Korea
With the rise of metaverse-related technologies and industries, user interface design (UID) has become increasingly important in enhancing user experience and engagement. This study focuses on the metaverse platform ZEPETO World, using the Technology Acceptance Model (TAM) as the theoretical framework to investigate the effects of UID elements on users’ perceived ease of use (PEOU), perceived usefulness (PU), and behavioral intention (BI) through empirical analysis. A total of 204 valid questionnaires were collected, and multiple regression analysis was conducted to test the theoretical model. The results indicate that typography and responsiveness are the key factors significantly affecting the perceived variables, followed by color and layout. As an essential component of UID elements, aesthetics has no significant direct impact in this technical environment. Additionally, perceived ease of use has a stronger influence on user behavioral intention than perceived usefulness. This study extends the applicability of the TAM model in the metaverse virtual environment and provides both theoretical and practical guidance for the optimization of user interfaces on metaverse platforms.
metaverse platforms, user interface design, perceived ease of use, perceived usefulness, behavioral intentions
Psychology Research, November 2024, Vol. 14, No. 11, 303-316
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