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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Linlu Cai
Euitay Jung
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DOI:10.17265/2159-5542/2024.08.002
Hanyang University, Seoul, South Korea
Hanyang University ERICA, Ansan, South Korea
With the rapid development of digitalization and intelligence, the widespread application of artificial intelligence (AI) technology is reshaping all walks of life, especially in the field of graphic design. AI’s advances in graphic design, image processing, and content generation have revolutionized the way designers work and think. Designers are no longer just creative executors, but innovators who work with AI tools. AI technology improves design efficiency by automating repetitive tasks, allowing designers to devote more energy to creative and strategic aspects. In this new environment, designers’ skills and work content are also evolving to adapt to the changes brought about by technology. Traditional design processes are being broken, and designers need to quickly generate multiple designs in a short period of time to meet the needs of customers and the market. This transformation is not just an update of tools, but an innovation of the entire design thinking and practice pattern, requiring designers to re-examine their creativity and professionalism.
artificial intelligence (AI), creative generation, design efficiency
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