Sustainable-Driven Business Model Innovation in Management

The concept of sustainability has evolved to become an engine of innovation in business models in numerous sectors. Businesses are increasingly aware of the need to incorporate sustainable practices to generate value over time while tackling environmental and social issues. This paper examines how companies use sustainability as a source of innovation in developing new market ventures and profit-increasing strategies. Based on case studies and analyses, the paper demonstrates how sustainable innovation struggling in businesses is evidenced in real-time and suggests principles and difficulties put positive changes in place.