A Study of the Teaching Effects of Case Analysis in Cross-Cultural Communication Class—Taking Individualism-Collectivism Cultural Dimension Class as an Example

This study introduces the individualism-collectivism dimension of the cultural dimension of cross-cultural communicationinitiated by Geert Hofstede. Different cultures must develop a way of correlating that strikes a balance between caring for themselves and showing concern for others. Individualist culture encourages uniqueness and independencewhile collectivist culture emphasizes conformity and mutual assistance. This article introduces how to use case analysis method to effectively carry out classroom teaching in this cultural dimension.

Hofstede, G. (1984). Culture’s consequences: International differences in work related values. Newbury Park: Sage Publications.

Hofstede, G. (1991). Cultures and organizations: Software of the mind. London: McGraw Hill.

Jiang, H. (2007). Obstacles and strategies for intercultural communication in college English. Vocational and Technical Education, 28(8), 36-38+49.

Liu, A. L. (2006). Cultural context and language expression. Journal of Hunan University of Science and Engineering, 27(10), 258-260.

Wu, C. H. (2006). College English teaching and the cultivation of cross cultural communication ability. Journal of Taiyuan University, 7(3), 76-78.

Xu, L. S. (2006). Cross cultural perspective of language research. Shanghai: Shanghai Foreign Language Education Press.

Zhu, Y. T. (2002). American values—A Chinese scholar’s discussion. Beijing: Foreign Language Teaching and Research Press.