 |
[email protected] |
 |
3275638434 |
 |
 |
| Paper Publishing WeChat |
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Application of Emotional Design in the Instinctual Layer of Baby Brand Official Websites
Kaili Ma, Albert Young Choi
Full-Text PDF
XML 35 Views
DOI:10.17265/2159-5542/2024.03.001
Hanyang University ERICA, Ansan, South Korea
In an era dominated by high technology, there is an increasing need for environments rich in emotional design. The emotive design of websites has become a highlight in modern web development, where an aesthetically pleasing appearance can significantly enhance the usability of a website. This paper delves into the innovative practices at the instinctual layer of baby brand official websites. A multitude of visual elements come together to form the overall appearance of these web pages, with each element’s appearance being determined by its color, shape, and arrangement. Through a literature-based theoretical analysis, this study captures the fundamental principles of emotive design concerning these visual elements, focusing on color, shape, and composition. It also consolidates relevant theories to suggest innovative enhancements based on existing designs, presenting new trends in baby brand website design that create a highly emotive online environment for users.
brand official website, visual elements, emotional design
Psychology Research, March 2024, Vol. 14, No. 3, 89-99
Arnheim, R. (2004). Visual thinking. Oakland: University of California Press.
BabyBjorn. (2023). Retrieved from https://www.babybjorn.com/
Baker, J. (2019). The art of emotion: Norman’s 3 levels of emotional design. Muzli—Design Inspiration. Retrieved from https://medium.muz.li/the-art-of-emotion-normans-3-levels-of-emotional-design-88a1fb495b1d
Duan, X. (2009). The expression and presentation of art. Beijing: Beijing Jiaotong University Press.
Ergobaby. (2023). Retrieved from https://ergobaby.com/
Hook, K., Staahl, A., Sundstrom, P., & Laaksolahti, J. (2008). Interactional empowerment. In Proc. CHI (pp. 647-656). Retrieved from https://doi.org/10.1145/1357054.1357157
Itten, J. (1970). The elements of color: A treatise on the color system of Johannes Itten based on his book the art of color (1st ed.). Hoboken: John Wiley & Sons.
Kandinsky, V. (1996). Point and line to plane—The fundamentals of abstract art. (L. P. Shi, Trans.). Shanghai: Shanghai People’s Fine Arts Publishing House.
Kobayashi, S. (2006). Color image scale. (Ankai University Color and Public Art Research Center, Trans.). Beijing: People’s Fine Arts Publishing House.
Konny. (2023). Retrieved from https://konnybaby.com/
Norman, D. A. (2013). The design of everyday things: Revised and expanded edition. New York: Basic Books.
Norman, D. (2017). Design, business models, and human-technology teamwork. Research-Technology Management, 60(1), 26-30.
Xu, X. X. (2023). How media brands present themselves: A content analysis based on the “About Us” section of 9 media brand websites. West China Broadcasting TV, 44(4), 105-107.
Yuan, W., & Chen, J. (2009). Analysis of the impact of packaging color on the consumer decision-making process. Marketing Herald, 16(5), 35-38.