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Article
Affiliation(s)

Hanyang University ERICA, Ansan, South Korea

ABSTRACT

This paper discusses the inheritance and application of Chinese character reverse contrast typeface style. It begins by analyzing the visual features of Western reverse contrast typeface styles, with a focus on Caslon Italian and French Clarendon, providing a Western perspective reference for subsequent Chinese character reverse contrast typeface style designs. The paper then traces the origins of the Chinese reverse contrast style, from the calligraphy style "Lacquer Script" to the earliest printing type "フワンテール形", exploring the historical background and cultural significance of the Chinese reverse contrast style. In the methodology section of Chinese character reverse contrast typeface style design, the discussion is conducted from two dimensions: inheritance and application. In terms of inheritance, through an in-depth analysis of "Lacquer Script" and "フワンテール形" typeface style, the paper summarizes three basic theories for modern Chinese character reverse contrast typeface style design. In the application section, it examines in detail the two most influential recent typeface styles, "Ribaasu" and "Basic Artistic", outlining three directions of application: extreme horizontal stroke variations, exaggerated contrast, and diverse decorative strokes, showcasing new directions and possibilities for Chinese character reverse contrast typeface style design. This paper not only reviews the developmental history of the Chinese character reverse contrast typeface style but also analyzes the design methodology of Chinese character reverse contrast typeface style through specific case studies.

KEYWORDS

reverse contrast fonts, Chinese character font design, design method

Cite this paper

Psychology Research, February 2024, Vol. 14, No. 2, 70-80

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