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Article
Affiliation(s)

Academy of fine arts, Shanxi University, Taiyuan 030006, China

ABSTRACT

To revive the nation, the rural area must be revitalized. Every regional cultural and creative industry has its own development path and practical mode. From the perspective of rural revitalization, this paper conducts research on the development model of cultural and creative design, and analyzes the significance of the integration of creative design with rural regional culture. Based on the current situation of rural cultural and creative development in Shanxi Province, this study proposes to form a brand communication chain through the integration between cultural design and rural culture, and the establishment of cultural and creative brands, furthermore, to establish trending topics through multiple channels. Finally, the important practical significance of cultural and creative design in promoting rural economic development and enhancing rural culture value is discussed in this design strategy, so as to actively help the new journey of rural revitalization.

KEYWORDS

rural vitalization, creative designs, rural culture, Shanxi

Cite this paper

Journal of Literature and Art Studies, February 2024, Vol. 14, No. 2, 155-164

References

Cheng, Q. (2020). Research on the design and development of rural cultural and creative products under the new consumption concept. Agricultural Economics, (8), 3.

Dun, W. H., & Zhang, D. S. (2021). Local characteristic cultural innovation broadens the road of rural revitalization. People’s Forum, (14), 101-103.

Liu, P. Y., Liu, K., & Wu, X. Y. et al. (2022). Research on the design practice of local cultural and creative products under the rural revitalization strategy. Packaging Engineering, 43(20), 359-365.

Liu, Y. (2023). Research on the “localization” design strategy of rural cultural and creative products under the background of artistic rural construction. Green Packaging, (12), 191-194.

Ni, F. (2015). Smart design live culture: Design strategy to build a new model of national cultural and creative industry. Beijing: Tsinghua University Press.

Yan, X. H. (2021). Design rooted in the locality—Taking the cultural and creative design of Yonghe County, Shanxi Province as an example. Art Observation, (04), 142-143.

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