A Study of Chinese Young Adults' Outlook on Marriage Based on the Framework of Hofstede's Cultural Dimensions Theory—An Interpretation of Bullet Screen Comments on Bilibili.com

The objective of this paper is to gain an insight into the Chinese cultural onion by exploring the viewpoints of Chinese young adults through analyzing bullet screen comments on marriage-related issues in prevailing online videos posted on Bilibili.com. Relying on the six facets of Hofstede’s Cultural Dimensions Theory, the paper intends to pinpoint the urgent issues at hand and shed light on the current state of affairs that young people confront themselves with and how they perceive marriage and love matters in reference to relevant Chinese cultural customs and conventions. It seems that they set priorities differently compared with the elder generation when it comes to such matters as love ideals, dating and marriage rituals, childbearing practice, family dynamics, gender roles, and life pursuits. And their willingness to establish a married life or family of their own has dropped significantly due to negative influences of original family, peer pressure, and mass media.

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