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Article
Affiliation(s)

University of Shanghai for Science and Technology, Shanghai, China

ABSTRACT

Live houses emerged in China during the 1990s as the country’s rock music scene began to flourish. Today, live houses can be found in almost every major city in China and have become an essential part of the country’s music culture. The growth of live houses in China has been driven by changing consumer tastes, the expansion of the music industry, and a desire for new and innovative forms of entertainment. These venues offer a unique and intimate setting for music lovers to experience live performances, fostering a sense of community and connection between artists and audiences. The cross-cultural influence of live houses in China has been substantial, with international musicians and audiences increasingly drawn to the country’s vibrant music scene. Chinese live houses have hosted a diverse range of international artists, providing opportunities for cross-cultural exchange and collaboration. As a result, live houses have become a hub for promoting Chinese culture and soft power, enhancing global cultural diversity, and increasing the visibility of Chinese artists on the international stage.

KEYWORDS

live house, cross-cultural, Chinese music industry, industry insight

Cite this paper

Sino-US English Teaching, January 2024, Vol. 21, No. 1, 43-48 doi:10.17265/1539-8072/2024.1.006

References

Dalius Music Industry Research Institute. (2019). 2019 China live houses market report. Retrieved from https://max.book118.com/html/2022/0614/5110003111004242.shtm

Li, C. (2023). On the development status of live house industry in China’s new first-tier cities—Taking Dahua 1935 and Euler Art Space as an example. Cultural Industry, 16(1), 147-149.

Tu, M. Y. (2022). Loss, collapse, rebirth, live houses escapes from the life and death line. Fortune Life, 6(7), 56-59.

Wu, D. (2022-03-15). China live houses 20 years stands at the crossroads of commercialization. First Financial Daily, A12.

Zhao, M. Y. (2021). The development and dissemination strategy of niche music in the art management perspective: The live houses music scene as an example. Shenzhou, 12(5), 37-39. doi:10.12217/j.1009-5071.2021.05.019

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