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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Author(s)
DENG Liyan
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DOI:10.17265/2328-2185/2023.06.003
Affiliation(s)
Guangxi University of Foreign Languages, Nanning, China
ABSTRACT
Today, we are living in the era of “big data” where massive amounts of data are used for quantitative decisions and communication management. With the continuous penetration of big data-based intelligent technology in all fields of human life, the enormous commercial value inherent in the data industry has become a crucial force that drives the aggregation of new industries. For the publishing industry, the introduction of big data and relevant intelligent technologies, such as data intelligence analysis and scenario services, into the structure and value system of the publishing industry, has become an effective path to expanding and reshaping the demand space of publishing products, content decisions, workflow chain, and marketing direction. In the integration and reconstruction of big data, cloud computing, artificial intelligence, and other related technologies, it is expected that a generalized publishing industry pattern dominated by virtual interaction will be formed in the future.
KEYWORDS
the era of big data, data analysis, scenario service, virtual publishing
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