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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
The Psychology of Shopping Addiction in Consumer Behaviour
Lan Guo
Anning Liang, Zhien Wang
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DOI:10.17265/2159-5542/2023.09.004
University of Portsmouth, Portsmouth, UK
University of Birmingham, Birmingham, UK
This comprehensive article examines the phenomenon of consumer addiction, primarily focusing on shopping addiction and its dimensions, including brand addiction. It delves into the underlying causes, manifestations, and consequences of consumer addiction from both consumer and marketer perspectives, shedding light on the ethical and cultural considerations within today's society.
Consumer addiction is characterized by recurrent, irresistible purchasing behaviors driven by negative emotions such as anxiety and impulsivity. It is recognized as a behavioral addiction closely intertwined with consumerism. The article emphasizes the imperative for ethical marketing practices to mitigate the exacerbation of addictive behaviors while acknowledging the impact of culture on consumer choices.
The article also discusses the crucial role of research in understanding the implications of consumer addiction on the economy, and it suggests that marketers should focus on fostering positive brand addiction rather than exploiting consumerism. It underscores the influence of cultural factors on addictive consumption and calls for responsible marketing practices and governmental regulations.
In conclusion, this article highlights the critical significance of consumer addiction in the field of marketing and its multifaceted implications for both consumers and businesses. It underscores the need for ethical marketing strategies, cultural awareness, and responsible brand management to address this complex phenomenon in contemporary society.
Consumer addiction, shopping addiction, ethical marketing, cultural influence, compulsive buying, consumer behavior, marketing strategies
Psychology Research, September 2023, Vol. 13, No. 9, 425-435
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