On the Inheritance and Development of Local Traditional Food—Take Quzhou Longyou Sponge Cake as an Example

Chinese traditional food always refers to the food with complete color, fragrance, and taste, each of which has its own unique cultural connotation and embodies China’s extensive and profound traditional culture. As one of the traditional specialties in Quzhou, Longyou Sponge Cake has a unique regional flavor and cultural heritage. The written history of Sponge Cake originated in the Ming Dynasty. In the 600-year long history, Sponge Cake has a deep historical and cultural connotation, which is deeply loved by the local people and gradually forms a unique cake culture. However, in recent years, due to insufficient publicity, cumbersome production techniques, lack of “culture+” brand strategy development, and other issues, it is difficult to be promoted and inherited by the local government and people, and it is difficult to go out of Quzhou and into the vision of Chinese people. Therefore, it is extremely important to study and explore a path suitable for the sustainable development of Sponge Cake in view of the development status of Quzhou’s characteristic food Sponge Cake.

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