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Article

Open Access

Study on the Aesthetic Connotation of Online Tourism Products—Taking the Mafengwo Reindeer Live Broadcast as an Example

Author(s)

ZHANG Yiqiong

Full-Text PDF Download XML 489 Views

DOI:10.17265/2159-5542/2022.02.005

Affiliation(s)

Tourism Management, Southwest Minzu University, Chengdu, China

ABSTRACT

Due to the outbreak of COVID-19, the forms of tourism products have changed dramatically. Online travel products have attracted a lot of attention. From the perspective of tourism aesthetics, this study explains the evaluation criteria of the aesthetic value of tourism products from the three dimensions of natural beauty, social beauty, and artistic beauty, as well as the combination of these three aspects. Then, this study introduces the case of Mafengwo and puts forward that online tourism products should meet the needs of tourists to optimize themselves and boost their self-esteems. This study aims to extend the aesthetic connotation of online tourism products by helping tourists realize sensory stimulation and rational seeking.

KEYWORDS

COVID-19, online tourism, tourism aesthetics, aesthetic value

Cite this paper

Psychology Research, February 2022, Vol. 12, No. 2, 75-80

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