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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
FANG Xiao-ting
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DOI:10.17265/2159-5836/2022.02.011
Department of Foreign language, Wuhan University of Technology, Hubei, China, 430070
Based on the English version of the Sustainability Report of China Mobile and the Annual Report of AT&T published in 2019 to 2020, this paper uses discourse analysis framework Discourse-Historical Approach. It explains and analyses the identity of China Mobile and AT&T and discusses the ideological factors behind their images through the analysis of referential strategy, strategies of perspectivation and strategies of intensification and mitigation. By combining the use of corpus, this paper also analyses the identity of China Mobile and AT&T from the perspective of the use of high-frequency content words, modal verbs and their concordance. By doing so, the research shows that the identity created by the English version of China Mobile’s Sustainability Report is mainly authentic and practical, focusing on management and sustainable development as well as the development of technology. While the identity of AT&T is people-friendly, concerning about equity of female, male and black people, and focusing on diversity and inclusion.
corpus, corporate identity, discourse analysis, discourse-historical approach
Journal of Literature and Art Studies, February 2022, Vol. 12, No. 2, 195-201
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