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Article
Affiliation(s)

School of Economics, Thessaloniki 54124, Greece

ABSTRACT

This present work deals with the research of some difficulties that we encounter in the evaluation processing of aesthetic pollution. Experimental economics techniques, such as answering a questionnaire (including quantitative indicators in the form of Willingness to Pay/Accept), have been incorporated into the FTS/A (Fault Tree Synthesis/Analysis) methodology. Such a methodological application is presented in the present document with reference to the archaeological site of Eleusis, where the visual & aesthetic pollution is apparent due to the heavy anthropogenic impact that takes place in the major area. It has been proved that EAP (Extended Aesthetic Pleasure), used as an indicator of “visual exterior”, can contribute to the conceptual determination of the optimal value in the intensification effort and the resources expended (Iopt) to achieve a particular aesthetic result. According to this analysis, Iopt decreases in the short run (due to lack of dissemination of information, mainly to the public) and increases in the long run, due to the accumulation/transfer/dissemination of knowledge. The methodology presented herein has been successfully applied in the case of the archaeological site of Eleusis, where the corresponding extensive aesthetic enjoyment of EAP is reduced by the ongoing intensified industrial activities.

KEYWORDS

Aesthetic pollution, optical pollution, experimental economics, hypothetical evaluation method, FTS/A, Fault-Tree-Analysis.

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