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Article
Affiliation(s)

School of Media Technology, Liaocheng University, Liaocheng, China

ABSTRACT

Color has an intuitive expression of the material world, and is often used by creators of animated films in the narrative process of the film to express a creator’s subjective feelings. Color narration is a special mental imagination activity. It mainly refers to human beings perceiving colors in the external environment, and judging by their own rich life experience, and finally achieving a comprehensive cognition of external things. The animated film Ne Zha has attracted the attention of the audience since its release. That is because the film uses color narration ingeniously to innovate traditional stories and familiar characters, it displays the story through shocking visual expression, so that the audience can feel the influence of traditional culture while understanding the story, reflecting the unique artistic charm of color narration. This paper analyzes three aspects of color narration in showing the binary oppositions of goodness and evil, portraying vivid characters, promoting the development of narration, and highlighting the tension of the film, and fully expounds the importance of color narration in animated films.

KEYWORDS

animated film, Ne Zha, color narration, visual expressiveness, character shaping

Cite this paper

Journal of Literature and Art Studies, September 2021, Vol. 11, No. 9, 714-719

References

Li, B., & Han, D. (2020). The modern narrative aesthetics of the animated film Ne Zha. Movie Literature, (6), 114-116. (in Chinese)

Li, Y. (2018). Analysis of the narrative function of color structure in animated film. Art Education Research, (12), 52. (in Chinese)

Mao, Y. G. (2020). On the color language in animated film. Popular Literature, (6), 143-144. (in Chinese)

Sun, J. S. (2019). The image, type and value of “ugly Nezha”—The light and shadow logic of the animated film Ne Zha. Contemporary Cinema, (9), 16-18+177-178. (in Chinese)

Wang, L. (2006). The spiritual charm of the color language of animated films. Movie Review, (23), 28-29. (in Chinese)

Wang, Y. (2011). The narrative function of color in animated film. Movie Literature, (15), 54-55. (in Chinese)

Zhang, S. W., & Zhou, H. L. (2020). The historical opening of the liberation narrative: the triple aesthetic aspect of the animated film Ne Zha. Movie Literature, (11), 88-92. (in Chinese)

Zhang, Z. Z. (2018). On the color and narration in animated film. Art Science and Technology, (11), 93. (in Chinese)

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