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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Siyathorn Nakphin
Chayapoj Lee-Anant
Jaree Phrommana
Kessini Tripongpun
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DOI:10.17265/2328-2169/2021.04.005
Suratthani Rajabhat University, Suratthani, Thailand
Kasetsart University, Chonburi, Thailand
Suratthani Rajabhat University, Suratthani, Thailand
Suratthani Rajabhat University, Suratthani, Thailand
The research aims to propose a proper model for organizing a creative wedding event to boost Community-Based Eco-Tourism (CBET) in rural areas. It is participatory research. Site observation and in-depth interviews are 10 stakeholders from various organization; local people, the district sheriff, the provincial culture, the national park, the district municipality, the community-based tourism group, the wedding organizers and the educators from a wedding event in themed “Carry Love Covering the Forest” organized in Wiang Sa, Suratthani, the southern part of Thailand were applied. Thematic analysis was applied to analyze the data. The results found that the managing model for organizing an event tourism in Community-Based Eco-Tourism composes of three stages being pre-event, during-event, and after-event. The research provides a comprehensive understanding management model of CBET. The research makes contribution to develop and manage a new creative event to enhance positive impacts of community-based tourism to sustain, especially in eco-tourism destination.
event management, Community-Based Eco-Tourism, sustainable tourism
Journal of Tourism and Hospitality Management, July-August 2021, Vol. 9, No. 4, 248-258 doi: 10.17265/2328-2169/2021.04.005
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