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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
LIU Boya, CHEN Min
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DOI:10.17265/1539-8072/2021.01.002
University of Shanghai for Science and Technology, Shanghai, China
Pragmatic identity is chosen and constructed by the speaker on a specific occasion to achieve his own communicative purpose. Pragmatic identity is integrated in various fields, but there is little connection with sociology. Language landscape is an important branch of sociolinguistic research. Based on pragmatic identity theory, this paper intends to explore the characteristics and functions of language landscape, and investigate the conflict between pragmatic identities. The study shows that the slogans of political demonstration have the following four characteristics: powerfulness, conciseness, vividness, and passion. Its function is consistent with the purpose of the demonstration. The subjects of the study dynamically chose new pragmatic identities in the demonstration, which conflicted with their previous pragmatic identities
pragmatic identity, language landscape, demonstration slogans
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