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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Author(s)
Firman Sinaga
I Komang Gde Bendesa, I Gusti Ayu Oka Suryawardani, Agung Suryawan Wiranatha
Santi Palupi Arianti
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DOI:10.17265/2328-2185/2020.03.006
Affiliation(s)
International Bali Institute of Tourism, Bali, Indonesia
Udayana University, Bali, Indonesia
Podomoro University, Jakarta, Indonesia
ABSTRACT
Indonesia, particularly Bali,
is a feasible destination to hold whether an international or national event
conference, however its standard needs to improve, since it is below other
countries. As the green meeting, several conference events still are concerned in preserving
the environment, and also reducing the negative environment implication. Thus,
the service quality is very necessary to support the conference events.
Generally, this study is to analyze the service quality, green meetings towards
satisfaction, loyalty,
and the development strategy of Bali as a center of sustainable conference
events. This research uses a sequential explanatory model, which is a mixed
method between quantitative and qualitative approach. Quantitative approach
used SEM, and focus group discussion for the qualitity to obtain stake holders’ opinion. SWOT was used to develop the strategies and QSPM to obtain the
alternatives that are prioritized to the development center of event conference
that has quality and green environment. This research was located in several
places, such as Nusa Dua, Kuta,
and Airport.
KEYWORDS
cultural heritage tourism, tourist attraction, aborignal, traditional village of Bena
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