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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Soft Power and National Identity in Chinese International Promotion
QIU Shi-cun, QIU Jia-cun
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DOI:10.17265/1539-8072/2020.04.001
Sichuan University of Arts and Science, Sichuan, China; Guangdong Business and Technology University, Guangdong, China
Rather that cultural hegemony, soft power, as a part and parcel of comprehensive national power, has been paid more and more attention by China so as to get more discourse right and power in international diplomatic relationships to foster a peaceful external environment. This paper focuses on why China highlights soft power, how China strengthens it soft power through Chinese international promotion, and what is role Chinese international promotion has paid.
soft power, Chinese international promotion, national identity, the Confucius Institute Project
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