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Analysis of Mass Communication of Short Video Clips in Era of Convergence Media
TANG Ensi
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DOI:10.17265/1539-8072/2020.03.003
Beijing International Studies University, Beijing, China
In the era of convergence media, short video clips, as a new form of mass communication, provide a new driving force for the upgrading and transformation of traditional media. Short videos are a product of the rapid development of visual culture in the Internet Plus era, which focuses on image communication and perceptual experience. In the all-media environment, the audience’s perception ability has been extended as the news scene offers an intense sense of immersion. Short-form videos provide viewers with fresh narrative modes and new perspectives. In particular, H5, VR/AR, and other technologies have changed the short video pattern with a new expression of audio-visual language, thus greatly increasing the communication power and attraction. The growing popularity of short videos, known as the New King of All Media, results from the combination of technology and culture, such as big data, 5G, VR/AR, AI, block chain, and hologram. How to keep the competitiveness of short videos with an upsurge in content consumption in the era of 5G is a question we should ponder.
short videos, media convergence, visual culture, 5G
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