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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Collaborative Consumption as a Source of Market Disruption
Author(s)
Petteri Repo, Päivi Timonen
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DOI:10.17265/2328-2185/2019.01.003
Affiliation(s)
University of Helsinki, Helsinki, Finland
ABSTRACT
The concept of collaborative consumption
has been developed in consumer studies to define new consumption opportunities
which are facilitated by information systems. Accordingly, novel services such
as the ridesharing service Uber, for transport, and the hospitality-brokering
service Airbnb, for accommodation, successfully employ collaboration in
consumption and provide consumers with novel types of access to services. Yet
while the identification of this new characteristic of consumption is of great
merit, less attention has been paid in consumer studies to how it challenges
existing market arrangements. It is against this background that this article
examines collaborative consumption as a source of market disruption. The
article applies the concept to the empirical case of a pilot scheme in
collaborative public transport (Kutsuplus), which essentially consisted of a
taxi-like bus service in Helsinki, Finland. It argues that collaborative
consumption may tend to contribute premium rather than standard quality in
public services, which is apt to disrupt both public and private service
markets. The analysis further affirms that the concept of collaborative
consumption is well suited to the assessment of novel services and their
disruptive characteristics.
KEYWORDS
collaborative consumption, consumer studies, market disruption, public and private services, transport
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