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Article
Affiliation(s)

Shanghai Academy of Social Sciences, Shanghai, China

ABSTRACT

Differences in cultural background and context may result in misunderstanding and various attitudes toward dealing with historical issues, so we need to promote Chinese culture across the globe and explicitly explain China’s development and changes to the international community. It is not only the mission of culture, but also our responsibility. At present, the world is a dynamic mixture of openness, integration, and competition, with cultural competition as its core. Upon the rise of China, spreading Chinese culture overseas has entered a new era. We must put Chinese culture into a new context and understand its characteristics and trends under historical and macro perspectives.

KEYWORDS

Chinese view, civilized exchange, cultural consciousness, cultural communication, cultural mission

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References
Keith Schuppa, R. (2007). East Asia: Identities and change in the modern world, 1700-Present. London: Pearson.
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Zhang, Y. Y. (2004). Reflections on the “spread of Chinese learning in the west” in the 16th and 18th centuries. Theoretical Front in Higher Education, 9, 51-56.

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