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Article

Open Access

Levers Behind the Scene: The Importance of the Individual and Organizational Awareness for the Organizational Success in the Midst of Digital Transformation

Author(s)

Melita Balas Rant

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DOI:10.17265/2328-2185/2018.06.005

Affiliation(s)

University of Ljubljana, Ljubljana, Slovenia

ABSTRACT

In this paper, we have asked what qualities individuals and organizations need for the success in the midst of large scale system transformation. Digital transformation is an example of such large-scale system change. First, we have reviewed the empirical research on digital transformation and job redesign in order to explore qualities employees need to thrive in the digitally transformed job settings. Second, we have studied soft system regularities in order to tap into organizational-level qualities that allow for the successful large-scale system transformation. Based on these reviews, we have come up with the proposition that greater attention should be paid to the quality of the individual and collective awareness (defined as the capacity of expanded, inclusive attention). We have proposed that virtues in action and individual strengths (VIA-IS) to serve as a possible indicator of the quality of the individual awareness. Next, we have proposed that organizational presencing/absencing can serve as the possible indicator of the quality of organizational level awareness. Exploring the relationship between the individual awareness (indicated by VIA-IS) and organizational awareness (indicated by absencing/presencing) and organizational effectiveness revealed a set of compelling results: (1) The quality of personal level awareness (indicated by VIA-IS framework) varies significantly across different organizational positions, whereby middle managers hold the highest levels of individual awareness; and (2) presencing is positively associated with organizational performance, while absencing holds negative relationship. These findings reveal that quality of awareness (either at the individual and/or collective level) may be a promising line of organizational research with a decent predictive power in many organizational domains.

KEYWORDS

universal virtues and strengths, presencing, absencing, individual and collective awareness, organizational effectiveness

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