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Affiliation(s)

Adamson University, Manila, Philippines

ABSTRACT

This phenomenological study avers that mental processes in critical viewing and reading are similar. It determines the learners’ literal and critical processing strategies in viewing nonlinear digital narratives (NLDNs), like science fiction and epic fantasy films, similar to strategies in reading science fiction and epic fantasy texts; and explores their affective and interactive responses while viewing which relate to affective factor in reading. Viewers, like readers, use literal and critical processing strategies in viewing films by using their narrative and cultural schemata and by mapping out narrative details. Mapping their schemata with the film makes them find and discover new strategies, combining them to proceed with their critical viewing and processing. Viewers creatively use and generate language to represent concepts, explain ideas, and express emotions. They also use punctuation marks or emoticons to convey emotions, reactions, or thoughts. Their appropriate affective and interactive responses are associated to their analytical processing of scenes or events. Likewise, readers manifest, demonstrate, or express affective and interactive while processing print.

KEYWORDS

critical reading, critical viewing, mental or cognitive processing, processing strategies, affective and interactive responses

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