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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Structural Design of an E-Commerce Business: Yemeksepeti.com Example From Turkey
Author(s)
Yasin Galip Gencer
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DOI:10.17265/1537-1506/2017.07.003
Affiliation(s)
Yalova University, Yalova, Turkey
ABSTRACT
Electronic
Commerce or E-Commerce is the concept of making trade in electronic environment
which has emerged by the use of the internet in commerce and increased after
1995. Organizations started to use electronic commerce by internet facilities
nearby their traditional marketing methods to increase their sales and profits.
E-Commerce has many advantages when compared to traditional trade. This paper
aims to take out these advantages for the companies which want to make use of
electronic commerce and includes important advices for these companies. The
paper also includes the basic version of an e-commerce business, by analysing
one of the most successful firms in Turkey, yemeksepeti.com in terms of an Entity-Relationship
Diagram (ERD) and Event Driven Process (EDP) to explain the organizations how
an e-commerce business model should be constructed systematically. An ERD is a
data modeling technique which graphically illustrates an information system’s
entities and the relationships between those entities. On the other hand, EDP
is a chain for the modeling language which is used for describing business processes and
workflows of an organization. This study examines yemeksepeti.com for providing
an example of these two diagrams, which should be a milestone for the newcomers
of an e-commerce. Organizing an e-commerce should start with the software
designs and these examples of ERD and EDP which are the base for the software
of an e-commerce business. The limitations of the paper include the examination
of an only one company which operates only in Turkey, thus the further research
should examine a global company and/or an e-commerce business that operates in
several industries.
KEYWORDS
electronic commerce, e-commerce, Turkey, yemeksepeti, ERD, EDP
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