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Article

Open Access

Exploratory Analysis of Corporate Social Responsibility Practices in Mexican Agricultural Companies

Author(s)

Katia Beatriz Villafán Vidales, Jorge Luis Alcaraz Vargas, José Odón García García

Full-Text PDF Download XML 286 Views

DOI:10.17265/1537-1514/2012.09.010

Affiliation(s)

Katia Beatriz Villafán Vidales, Ph.D., Research Professor, Faculty of Economics, Universidad Michoacana de San Nicolás de Hidalgo.
Jorge Luis Alcaraz Vargas, Ph.D., Institute of Economics and Enterprise Research, Universidad Michoacana de San Nicolás de Hidalgo.
José Odón García García, Ph.D., Research Professor, Institute of Economics and Enterprise Research, Universidad Michoacana de San Nicolás de Hidalgo.

ABSTRACT

The agricultural sector is one of the most important sectors in Mexico, due to its contribution to the GDP and the number of employees that it creates. Nevertheless, the social and environmental challenges are issues that the agricultural sector has to resolve in order to maintain its own sustainability. Corporate Social Responsibility (CSR) as a business strategy can contribute to the solutions of these problems. The number of Mexican enterprises implementing CSR has been increased during the last 10 years, specifically ESR distinctive. But why do companies want to obtain this distinctive? And which are the benefits to get it? The purpose of this paper is to explore CSR practices in Mexican agricultural companies, identifying the reasons and effects of the CSR distinctive acquirement, awarded by the Centro Mexicano para la Filantropía, A.C. In order to get the information, 12 Mexican agriculture companies (holders of the CSR distinctive) were surveyed from December 2010 to January 2011. Reasons for the CSR distinction acquirement of these companies are basically strategic, while the effects are all positives mainly in corporate image.

KEYWORDS

Corporate Social Responsibility (CSR), Mexican agricultural companies, exploratory analysis

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