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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Strategic Management of Independent Film Production Companies
Author(s)
Ieva Vitkauskaitė
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DOI:10.17265/1537-1506/2017.06.001
Affiliation(s)
Vilnius University, Vilnius, Lithuania
ABSTRACT
This article introduces the
analysis of strategic management of film production companies. The first part
presents processes and models of strategic management and introduces a new and
unified model of strategic management. It is noteworthy that the film/film
industry value chain helps to understand the notion that the links between
separate stages have an impact on the company’s competitive advantage and
reveal how the main product in the film industry, the feature film, is
developed. Therefore, the following part analyses models and composition of
film industry value models. The final part of this article analyses the main
features of a film production company and the sources of funding thereof. The
strategic model of independent film production companies is based on the
characteristics of strategic management and the value chain models of
independent film projects.
KEYWORDS
strategy, strategic management, film production company, strategic management of film company, strategic management model
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