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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
An Automobile Exterior Design Approach Model Linking Form and Color
Author(s)
Shohei Takebuchi, Hiroki Asami, Kakuro Amasaka
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DOI:10.17265/1537-1514/2012.08.008
Affiliation(s)
Shohei Takebuchi, Graduate Student, School of Science and Engineering, Aoyama Gakuin University.
Hiroki Asami, Graduate Student, School of Science and Engineering, Aoyama Gakuin University.
Kakuro Amasaka, Professor and Ph.D., School of Science and Engineering, Aoyama Gakuin University.
ABSTRACT
In recent years, design has become the most important subjective factor affecting customer vehicle purchases. In this paper, the authors construct the “Automobile Exterior Design Approach Model (AEDAM)”, which uses biometric devices along with visualization technology and statistics to establish the relationship between vehicle form and color and customers’ subjective responses. Firstly, they analyze lines of sight using an eye camera to understand the perspectives from which customers observe overall automobile design. The subjective data collected during this process is then used to create a numerical model that measures form and color according to an objective scale. Finally, this information is used to construct and assess an evaluation model, and the given results are obtained. The effectiveness of this model is then verified.
KEYWORDS
automobile design, exterior color, statistical science
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References
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