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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Author(s)
Tarik Veloso Dal Molin
Luiz de Freitas Ayres
Antônio Henriques de Araujo Junior
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DOI:10.17265/2328-2185/2017.03.002
Affiliation(s)
Merial Animal Health Ltda., Campinas, Brazil
Mackenzie Presbyterian University, Campinas, Brazil
State University of Rio de Janeiro, RJ, Brazil
ABSTRACT
This study aimed to explore how processes of
innovation are perceived and managed in micro and small service-oriented
companies in Campinas, i.e., verifying how people in these companies
understand, identify, and manage innovation (what tools or methodologies). Innovation
is not a new concept, but its perception as a process, detached from
randomness, is. This understanding is what allows its management as a tool to
improve results and competitiveness, and to the perpetuation of the company.
The research had a qualitative approach that consisted in the content analysis
of structured interviews held with 10 respondents of five different companies,
using eight innovation-focused questions, adapted from the Brazilian National Quality Foundation (FNQ). After interviews, four
categories were identified: innovation understanding, innovative ambience,
innovation process management, and learning during the process—the first two
regarding the subjective features of innovation and the latter two the
objective features. Analysis outcome has shown that companies understand the
concept and importance of innovation, but still do not see it as a process,
which leads them to try isolated initiatives, usually executed by instinct
only. Due to the fact that innovation is not considered as a process, most
practices encourage generation of ideas, instead of goals, key performance
indicators (KPIs), and learning—this latter one, only occurs informally and over
time. t should not be set
aside as unachievable in the long run.
KEYWORDS
innovation process management, innovation, objective & subjective aspects of innovation
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