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Article

Open Access

Sense of Community Responsibility as a Determinant of Corporate Responsibility

Author(s)

Christopher Lowe, Janet Stanley, John Stanley

Full-Text PDF Download XML 1082 Views

DOI:10.17265/2159-5526/2016.10.004

Affiliation(s)

Bus Association Victoria Inc., Melbourne, Victoria, Australia; University of Melbourne, Melbourne, Victoria, Australia; University of Sydney, Sydney, New South Wales, Australia;

ABSTRACT

Research on the social value of the bus industry in Australia revealed an inconsistency in findings between qualitative and quantitative results in relation to the nature of a bus operator’s interaction with the community where they provide a transport service. As part of a larger research project that surveyed bus operators about their corporate social responsibility, bivariate analysis found that the responses to the embedded Sense of Community Index (SOCI) did not provide a predictor of the extent of a bus operator’s community interaction or determinant of Corporate Responsibility (CR). However, qualitative comments in the survey suggested that bus operators did display strong positive feelings about their community. Published after the data collection stage was completed, the Sense of Community Responsibility Index (SOCRI) appeared to be a better fit than SOCI to explain the nature of bus operator’s interaction with their community. Rather than drawing on community resources, the interaction was shown to be one of leaderships on the part of the operator. Further examination of this relationship using the SOCR would test this finding.

KEYWORDS

Corporate responsibility, sense of community, sense of community responsibility, leadership, bus operators, family business

Cite this paper

Sociology Study, October 2016, Vol. 6, No. 10, 653-662

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