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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Author(s)
Walter Molt
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DOI:10.17265/2328-2142/2016.06.004
Affiliation(s)
Transport Management and Operation Center, Hanoi 100000, Vietnam
ABSTRACT
After the economic reforms in Vietnam, the number of motorbikes surged while public transport lost its
passengers. No funds for investment available TRAMOC (Transport Management and Operation Centre), the Transport Management and Operation Center started the experiment
of transforming Hanoi Public Transport by management based on action research,
introducing some interventions, which had shown to be effective in Europe.
Phase I of the experimental approach was carried out with the smallest company
that operated Line 32. The number of daily passengers surged from 1,700 to 8,000. In Phase II, the experiment was
extended to the whole net. In 2001, there were 35,000 passengers per
day, in 2010, there were 1
million; this is an increase of 3,000%. The result
surpassed by far the expectations. The key for understanding the surprising
results is the mode choice. 53% of the users are riders by choice; they have
access to a car or motorbike. Simulation of the decisions as rational choice
based on time needed for trips was proved to be quite
accurate. Behavior was analyzed in the frame of behavior setting theory, which
brings together urban structure and the design of the transport system. Success
with introducing public transport needs a self-reliant leadership, which works
with people in their real life situation. An urban transport system is part of
the organized behavior of the people, who make use of the technical
opportunities offered.
KEYWORDS
Public transport, management of public transport, action research, behavior setting, mobility, mode CHOICE in transport, urban structure and public transport, trips, modal split.
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