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Article
Author(s)
Songbai Liu, Haotian Liu
Full-Text PDF
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DOI:10.17265/2328-7144/2017.01.001
Affiliation(s)
Songbai Liu, professor, International Business Faculty, Beijing Normal University, Zhuhai, China.
Haotian Liu, DBA student in Business Faculty of City University of Macau, lecturer, International Business Faculty, Beijing Normal University, Zhuhai, China.
ABSTRACT
As the development of economy, the corporate social responsibility (CSR) received more and more recognition from academic and business. The traditional economy with only goal of pursuing the wealth is changing rapidly. Chinese corporations realize that it is important and urgent to value the social responsibility, search for effective means to balance the relationship between CSR and COP (corporate operating performance). Meanwhile, it is helpful and meaningful for the society to build up a healthy and appropriate operating value for corporations. However, there is always a debate of how many social responsibilities a corporation should take in order to satisfy the corporate development and the relationship between CSR and profit, and previous researches on corporate social responsibility mainly focused on all stakeholders of a company. As more and more corporations are aware of the importance of their employee, this study specifically selects employee, one of the most important stakeholders, as the subject investigated. Meanwhile, it chooses New Era Health Industry (Group) Co., Ltd as the target enterprise, which is the only state-owned key enterprises in health industry and the leading corporation in directselling industry in mainland China. In order to research the relationship between corporate operating performance and the satisfaction of employees’ material needs and psychological needs, this study plans to complete it by combining the theoretical and empirical study, qualitative analysis and quantitative analysis research methods. Based on a questionnaire of 200 employees in New Era, this study analyzes the situation of CSR to employees for New Era and comes to the conclusion of the relationship between the CSR and COP. According to the research result, this study may give some suggestions for Chinese corporations to fulfill their social responsibility system and to improve the situation of the lack of CSR to employees.
KEYWORDS
corporate social responsibility, employee, corporate, operating performance
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