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Perceived Influence of Toothpaste Repackaging on Purchase Predisposition of Customers in Owo, Ondo State




Author(s)

Kolade Ajilore, Christiana Shade Ade-Johnson

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DOI:10.17265/2160-6579/2016.05.004

Babcock University, Ogun State, Nigeria AdekunleAjasin University, Ondo State, Nigeria

Packaging has advanced from being preserver of products to being a visible billboard and a silent salesman for products. This has made the manufacturers to keep repackaging their products especially toothpaste. The paper therefore examines perceived influence of the toothpaste repackaging on the purchase predisposition of the residents of Owo Local Government Area using Mymy, Close Up, Macleans and Pepsodent as case study. Survey design was employed for the study while two hundred copies of questionnaire were administered to two hundred respondents who were selected through purposive sampling. The finding revealed that there is significant influence of change in packaging of tooth paste on the consumers’ purchase predisposition which may invariably lead to purchase of these brands of tooth paste. The study therefore recommends that manufacturers should introduce changes in elements of tooth paste carefully and gradually in order to study the consumers’ reaction to such change.

packaging, repackaging, consumer behaviour, view model