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Article

Open Access

An Analysis on the US New Media Public Diplomacy Toward China on WeChat Public Account

Author(s)

Zhao Geng

Full-Text PDF Download XML 1036 Views

DOI:10.17265/2159-5526/2016.01.002

Affiliation(s)

Shanghai International Studies University, China

ABSTRACT

Nowadays, with the development of the Internet, especially the mobile Internet, the appearance of WeChat has a deep influence on the communication among people. WeChat public accounts have changed a lot to the experience of getting information for people of all ages at the same time. As a new platform for public diplomacy, many foreign embassies and consulates in China have built their own public accounts of WeChat. These public accounts have become a new type of media to learn about these countries’ culture, society, and so on. The paper takes the WeChat public account of the US embassy in China as an example, collecting information during a period of time and summarizing their characteristics and revelations. As a model of new media public diplomacy, WeChat public accounts have a silent transforming influence of public diplomacy. In addition, the new media public diplomacy plays an important role in promoting the development of China’s public diplomacy strategy, which increasingly becomes a useful supplement to China’s foreign policy. Therefore, in the mobile Internet era, the research of new media public diplomacy has an important implication.

KEYWORDS

WeChat public accounts, new media, public diplomacy, the US embassy in China

Cite this paper

Sociology Study, January 2016, Vol. 6, No. 1, 18-27

References

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