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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Article
Perceived Value of Health Service—The Conceptual Mode
Author(s)
Teodor Pevec, Aleksandra Pisnik
Full-Text PDF
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DOI:10.17265/1537-1514/2016.02.004
Affiliation(s)
Teodor Pevec, M.D., M.Sc., Faculty of Economics and Business Maribor and Ph.D. student, Department of General Surgery, General Hospital Ptuj, Ptuj, Slovenia.
Aleksandra Pisnik, Ph.D., Faculty of Economics and Business Maribor, Maribor, Slovenia.
ABSTRACT
A knowledge in the field of a perceived value in a marketing literature is in a steep progress. The concept of the perceived value is rerely founded in a health marketing literature. In the medicine health literature, the concept of a patient satisfaction and research models with direct relationship between service quality and patient satisfaction are used. Our conceptual model transfers knowledge from the other marketing sciences to the health marketing. In the article all elements of the conceptual model are introduced, with which the authors can describe the concept of perceived value of health service.
KEYWORDS
perceived value, perceived quality, satisfaction, loyalty, reputation, price conceptual model, health services
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